The Cult of the Luxury Brand

Autori

• Radha Chadha

Parametri

• Commercio e vendita
• Economia e affari
• Moda
• Saggistica

Maggiori informazioni sul libro

In this superb book, through a series of case studies and insightful analyses, Chadha and Husband highlight new marketing tools that companies are successfully implementing to create and build the luxury cult. This is a must- read book for executives who want to build their luxury brands in the booming Asian markets. Sunil Gupta, Professor of Marketing, Harvard Business School

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Lingua: Inglese

Pubblicato: 2015

(In brossura)