The Nudge Unit

Autori

• David Halpern

Parametri

• 400 pagine
• 14 ore di lettura

• Economia e affari
• Politica
• Psicologia
• Saggistica
• Scienze politiche & Politica

Maggiori informazioni sul libro

Has the Nudge Unit Given you a Gentle Push in the Right Direction? Adding just one sentence to a tax reminder brought in millions in extra revenue, Prompting people to become organ donors while paying for their car tax added an extra 100/000 donors to the register, Refocusing the questions asked at the job centre helped an extra 10% of people off benefits and back to work.

Lingua: Inglese

Pubblicato: 2015

(In brossura)