Store Design and Visual Merchandising, Second Edition

Autori

• Claus Ebster

Parametri

• Commercio e vendita
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimise the design of retail stores and service environments to increase customer satisfaction and sales.

Per saperne di più

Lingua: Inglese

Pubblicato: 2015

(In brossura)