Remember Those Great Volkswagen Ads?

Autori

• David Abbott
• John O'Driscoll

Parametri

• 224 pagine
• 8 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

In 1959, Doyle Dane Bernbach began handling the Volkswagen account, revolutionizing advertising globally. This book, authored by industry experts, explores the iconic VW Beetle campaign and its memorable ads. It's essential for Beetle enthusiasts and advertising fans, showcasing the intertwined charm of the car and its advertising.

Lingua: Inglese

Pubblicato: 2000

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