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Focusing on the procurement process in industrial goods markets, this thesis analyzes how companies approach purchasing decisions. It examines the practical implementation of these analyses within organizations, providing insights into the effectiveness of their strategies in sales management. The study highlights the importance of understanding procurement dynamics for better decision-making in business economics.
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Relevance of Buying Center Analysis in Industrial Markets, Markus Gaggl
- Lingua
- Pubblicato
- 2014
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