Business Research Methods

Autori

• William Zikmund

Parametri

• Economia e affari

Maggiori informazioni sul libro

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, International Edition is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

Lingua: Inglese

Pubblicato: 2012

(In brossura)