A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

Autori

• Andrea Phillips

Parametri

• Commercio e vendita
• Comunicazione
• Economia e affari
• Saggistica
• Scrittura

Maggiori informazioni sul libro

A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.

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Lingua: Inglese

Pubblicato: 2012

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