e-Marketing

Autori

• Cor Molenaar

Parametri

• Economia e affari

Maggiori informazioni sul libro

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. This book summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach.

Lingua: Inglese

Pubblicato: 2011

(In brossura)