Managing Corporate Social Responsibility

Autori

• W. Timothy Coombs

Parametri

• Economia e affari

Maggiori informazioni sul libro

Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue.

Lingua: Inglese

Pubblicato: 2011

(In brossura)