Nation Branding

Autori

• Keith Dinnie

Parametri

• 288 pagine
• 11 ore di lettura

• Libri di testo

Maggiori informazioni sul libro

'Nation Branding' is a comprehensive text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations - as opposed to the more usual context of products, services, or companies.

Lingua: Inglese, Tedesco

Pubblicato: 2008

(In brossura)