Fame and Fortune

Autori

• Cees van Riel
• Cees B.M. Van Riel
• Charles J. Fombrun

Parametri

• 304 pagine
• 11 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Companies with strong reputations are better able to attract customers, investors, and quality employees, and survive crises that would destroy weaker firms. This text shows how to measure a company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term.

Lingua: Inglese

Pubblicato: 2008

(In brossura)