In Defense of Negativity

Autori

• John G. Geer

Parametri

• Politica
• Saggistica
• Scienze politiche & Politica

Maggiori informazioni sul libro

Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.

Lingua: Inglese

Pubblicato: 2006

(In brossura)