Wharton on Managing Emerging Technologies

Autori

• Anne Barron
• Hugh Collins
• Emily Jackson
• Nicola Lacey, FBA
• Robert Reiner
• Hamis Ross
• Gunther Teubner
• Penner

Parametri

• 480 pagine
• 17 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

An interdisciplinary team of researchers provides guidance on how managers need to change their business practices to address innovations such as biotechnology, information technology, the Internet, and advanced material. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.

Lingua: Inglese

Pubblicato: 2004

(In brossura)