Beyond Spin

Autori

• Markos Kounalakis

Parametri

• 266 pagine
• 10 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.

Lingua: Inglese

Pubblicato: 1999

(In brossura)