Models for Innovation Diffusion

Autori

• Vijay Mahajan

Parametri

• Libri di testo
• Libri di testo universitari
• Scienze sociali

Maggiori informazioni sul libro

Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

Lingua: Inglese

Pubblicato: 1985

(In brossura)