The strategy and tactics of pricing : a guide to growing more profitably

Autori

• Thomas T. Nagle
• John E. Hogan

Parametri

• 368 pagine
• 13 ore di lettura

• Commercio e vendita
• Economia
• Economia e affari
• Finanza
• Saggistica

Maggiori informazioni sul libro

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

Lingua: Inglese

Pubblicato: 2006

(Copertina rigida)