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The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.
Acquisto del libro
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, Thomas T. Nagle, John E. Hogan, Joseph Zale
- Lingua
- Pubblicato
- 2011
- product-detail.submit-box.info.binding
- (Copertina rigida)
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Metodi di pagamento
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- Lingua
- Inglese
- Autori
- Thomas T. Nagle, John E. Hogan, Joseph Zale
- Editore
- Prentice-Hall
- Pubblicato
- 2011
- Formato
- Copertina rigida
- Pagine
- 334
- ISBN10
- 0136106811
- ISBN13
- 9780136106814
- Serie
- Valutazione
- 4,1 su 5
- Descrizione
- The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.