International Communications Strategy

Autori

• Silvia Cambie
• Yang-May Ooi

Parametri

• Commercio e vendita
• Comunicazione
• Economia e affari
• Relazioni internazionali

Maggiori informazioni sul libro

Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners.

Lingua: Inglese

Pubblicato: 2009

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