The Fundamentals of Branding

Autori

• Melissa Davis
• Jonathan Baldwin

Parametri

• 183 pagine
• 7 ore

• Arte / Cultura
• Design

Maggiori informazioni sul libro

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. This book introduces readers to the basic principles behind the creation and development of successful brands. It offers an overview of the foundations of building, developing and maintaining brands.

Lingua: Inglese

Pubblicato: 2009

(In brossura)