Critical Marketing

Autori

• AA.VV.

Parametri

• Economia e affari

Maggiori informazioni sul libro

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.

Lingua: Inglese

Pubblicato: 2008

(In brossura)