Kellogg on Marketing

Autori

• John Wiley And Sons Ltd

Parametri

• Commercio e vendita
• Economia e affari
• Saggistica

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This business classic has been thoroughly revised and updated for today s marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.

Lingua: Inglese

Pubblicato: 2010

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