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Exploring how to effectively communicate with the media, this book offers readers a practical and concise guide to all aspects of media relations while examining the media's pervasive presence and influence on business. This First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media. For professionals with a career in corporate communications, public relations, media and business relations, management communications, crisis management, and integrated marketing communications.
Acquisto del libro
Studyguide for Guide to Media Relations by Schenkler, ISBN 9780131405677, Cram101 Textbook Reviews
- Lingua
- Pubblicato
- 2012
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- (In brossura)
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