Crisis Communications: The Definitive Guide to Managing the Message

Autori

• Steven A. Finkler
• Daniel Lynwood Smith
• Thad D Calabrese
• Robert M Purtell

Parametri

• 336 pagine
• 12 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Reveals proven strategies for recognizing and averting damaging crisis communications issues before it's too late. This title also offers ways to deal with mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment.

Lingua: Inglese

Pubblicato: 2013

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