Elements in Business Strategy

Autori

• R. Bradley MacKay
• Peter McKiernan

Parametri

• Economia e affari

Maggiori informazioni sul libro

Infuses established scenario planning routines with an exploration of cognitive reasoning. De-couples scenario thinking from scenario planning, elevating it as the essential ingredient in managerial foresight projects. New archival research discovers early contributions in the UK around the development and use of scenario thinking in public policy.

Lingua: Inglese

Pubblicato: 2018

(In brossura)