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Addressing the challenges of public health communication in a digital age, this book explores how health organizations can effectively influence the public during infectious disease outbreaks. It analyzes global case studies such as Ebola, H1N1, SARS, and HIV/AIDS, highlighting the interplay of digital media, risk perception, and public skepticism. The authors evaluate the implications for health communication strategies and policies, offering insights into improving public understanding and response to health crises.
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Risk Communication and Infectious Diseases in an Age of Digital Media, Anat Gesser-Edelsburg, Yaffa Shir-Raz
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- 2016
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