Advertising and Multilingual Repertoires

from Linguistic Resources to Patterns of Response

Autori

• Marco Santello

Parametri

• 102 pagine
• 4 ore di lettura

• Libri di testo
• Libri di testo universitari
• Scienze sociali

Maggiori informazioni sul libro

Focusing on the linguistic processes in advertising discourse, this book examines how multilingualism influences advertising strategies. It delves into the connections between language use and advertising effectiveness, offering insights from an applied linguistic viewpoint. Through its exploration, it highlights the importance of understanding language repertoires in creating impactful advertising messages across diverse linguistic contexts.

Lingua: Inglese

Pubblicato: 2016

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