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- 188pagine
- 7 ore di lettura
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Focusing on breakthrough innovation, this book combines theoretical insights with practical examples, particularly through the lens of the Concept-Knowledge (C-K) Theory from Mines ParisTech. Elmar Mock, a key figure in the creation of the Swatch, shares his experience in revitalizing the Swiss watch industry in the 1980s. Alongside him, Gilles Garel, a management professor, connects this narrative of innovation to C-K Theory, providing a comprehensive understanding of the innovation process.
Acquisto del libro
The Innovation Factory, Gilles Garel, Elmar Mock
- Lingua
- Pubblicato
- 2016
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- (Copertina rigida)
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