Market Research Handbook

Autori

• Esomar

Parametri

• Commercio e vendita
• Economia e affari

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The fifth edition of THE HANDBOOK OF MARKET RESEARCH offers insights from experienced professionals, reflecting the latest trends and methodologies in marketing research. It serves as a practical reference for market researchers, emphasizing the importance of understanding consumers to enhance business strategies and performance in a global context.

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Lingua: Inglese

Pubblicato: 2007

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