Public Relations

Autori

• Paul Baines
• John Egan
• Frank Jefkins

Parametri

• Economia e affari
• Libri di testo
• Marketing e PR

Maggiori informazioni sul libro

"Public Relations: Contemporary Issues and Techniques" serves as a comprehensive guide to modern PR management, covering a wide array of techniques used in both in-house and agency settings. It features updated content on multimedia, globalization, and recent case studies, providing practical strategies and theoretical insights for students and professionals alike.

Per saperne di più

Lingua: Inglese

Pubblicato: 2003

(In brossura)