Principles of Retailing

Autori

• Christopher Moore
• John Fernie
• Suzanne Fernie

Parametri

• 350 pagine
• 13 ore di lettura

• Dizionari Linguistici e Libri di Testo
• Economia e affari
• Libri di testo
• Libri di testo per le scuole superiori
• Marketing e PR

Maggiori informazioni sul libro

Core principles of retailing are essential for graduates aiming for successful careers in this vital sector. This updated edition serves as an engaging introduction to retailing, crafted by three experts in retail management. It is tailored for management and marketing students, providing a comprehensive understanding of the field's fundamentals.

Lingua: Inglese

Pubblicato: 2015

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