Services Marketing and Management

Autori

• Audrey Gilmore

Parametri

• 216 pagine
• 8 ore di lettura

• Diritto
• Economia e affari
• Letteratura giuridica
• Libri di testo

Maggiori informazioni sul libro

"Services Marketing and Management" offers a comprehensive exploration of service conceptualization, design, and management. It examines the impact of organizational structures and management styles, includes examples from various service organizations, and discusses contemporary challenges in the field. Ideal for postgraduate and MBA students.

Lingua: Inglese

Pubblicato: 2003

(In brossura)