Companies and Environmental Impact: Identification and Visualization of Key Ecological Indicators

Autori

• Martin Knura

Parametri

• Altri libri di testo
• Ecologia e Ambiente
• Libri di testo
• Natura
• Natura, animali

Maggiori informazioni sul libro

This study explores Greenwashing, a marketing strategy linked to the greenhouse effect and global warming. The author analyzes companies' motivations for adopting eco-friendly practices and emphasizes the role of IT in measuring environmental performance. It aims to identify Key Ecological Indicators (KEIs) and develops a framework for business processes through a case study.

Lingua: Inglese

Pubblicato: 2013

(In brossura)