Fundraising Management

Analysis, Planning and Practice

Autori

• Adrian Sargeant

Parametri

• 440 pagine
• 16 ore di lettura

• Manuali e guide
• Saggistica

Maggiori informazioni sul libro

Focusing on contemporary approaches, this edition of Fundraising Management incorporates insights into organizational behavior and expands on digital fundraising and donor behavior, including the impact of group dynamics. A new chapter highlights the role of social media in engaging and retaining supporters. Blending scholarly analysis with practical examples, it serves as a comprehensive, problem-solving resource endorsed by the Institute of Fundraising, making it essential for students and professionals in the field.

Lingua: Inglese

Pubblicato: 2014

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