Designing for Behavior Change. Applying Psychology and Behavioral Economics

Autori

• Stephen Wendel

Parametri

• 355 pagine
• 13 ore di lettura

• Arte / Cultura
• Commercio e vendita
• Economia e affari
• Psicologia
• Saggistica

Maggiori informazioni sul libro

This guide by Stephen Wendel explores designing products that help users change behaviors and achieve goals. It combines behavioral economics with lean and agile methods to identify target users, develop user-friendly interfaces, and measure product effectiveness, featuring examples from Nest, Fitbit, and Opower.

Lingua: Inglese

Pubblicato: 2013

(In brossura)