Strategic Marketing. Creating Competitive Advantage

Autori

• Douglas West
• John Ford

Parametri

• Altri

Maggiori informazioni sul libro

The third edition of Strategic Marketing explores how companies build and maintain competitive advantage using a marketing strategy framework centered on the "WWHD" model. It equips students with tools to assess marketing strategy's role and impact. An Online Resource Centre offers various resources for students and lecturers.

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Lingua: Inglese

Pubblicato: 2015

(In brossura)