Beijing Jeep

A Case Study Of Western Business In China

Autori

• James Mann

Parametri

• 351 pagine
• 13 ore di lettura

• Cina

Maggiori informazioni sul libro

The book delves into the tumultuous relationship between American business and Chinese communism, focusing on the joint venture, Beijing Jeep, involving American Motors. It highlights how top executives miscalculated the business landscape in China, leading to surprising outcomes. The narrative reveals how the Chinese leveraged the partnership to gain advanced technology without significant investment, ultimately outmaneuvering American capitalists in this high-stakes venture.

Lingua: Inglese

Pubblicato: 1997

(In brossura)