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Focusing on enhancing the chicken-eating experience for customers, this seminar paper explores strategies that ensure profitability for stakeholders, including shareholders, franchisees, and suppliers. It emphasizes the importance of corporate governance and sustainable business practices within the context of the Latin American market. The analysis aims to balance customer satisfaction with financial success, making it a valuable resource for understanding effective business management in the region.
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Pollo Campero's Best Management Practices. Introduction to Management in Latin America, Joannis Paul Schweres
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- 2015
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