China's Technology Innovators

Selected Cases on Creating and Staying Ahead of Business Trends

Autori

• Xiaoming Zhu

Parametri

• 196 pagine
• 7 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the transformative impact of technology innovation, this book examines seven Chinese companies, including Tencent's WeChat and Alibaba, showcasing their unique strategies for adapting to emerging business trends. Through detailed case studies, it highlights how these firms navigate challenges and implement business model adjustments. By bridging the gap in available resources on Chinese innovation, it serves as a vital reference for readers interested in understanding the dynamics of digital transformation in China and its global implications.

Lingua: Inglese

Pubblicato: 2019

(In brossura)