Media, Vengeance, and Litigation

Exploring the relationship between plaintiff attorney advertising and attitudes toward personal injury lawsuits

Autori

• Deidre Pettinga

Parametri

• 120 pagine
• 5 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

The book explores the link between attitudes toward plaintiff attorney television advertising and personal injury litigation, focusing on the personality trait of vengeance as a potential mediating factor. Through a study of 200 adults in the Indianapolis area, it reveals a significant correlation between this advertising and favorable views on filing personal injury lawsuits. Additionally, it highlights the roles of vengeance, advertising, and income in shaping these attitudes, filling a gap in research by connecting vengeful behaviors with consumer reactions to legal services advertising.

Lingua: Inglese

Pubblicato: 2015

(In brossura)