Crisis Communication

Theory and Practice

Autori

• Alan Jay Zaremba

Parametri

Pagine

256pagine

Tempo di lettura

9ore

• Comunicazione

Maggiori informazioni sul libro

Effective crisis communication is essential for organizations facing unexpected challenges. This innovative text combines theoretical insights with practical applications, featuring case analyses that enhance understanding. Each chapter is structured with clear objectives, real-world case studies, practitioner perspectives, and engaging exercises. Additionally, it offers an online instructor's resource, making it a comprehensive guide for both students and professionals looking to master crisis communication strategies.

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Lingua: Inglese

Pubblicato: 2010

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