Crisis Communication

Theory and Practice

Autori

• Alan Jay Zaremba

Parametri

Pagine

256pagine

Tempo di lettura

9ore

• Comunicazione

Maggiori informazioni sul libro

Effective crisis communication is essential for organizations facing unexpected challenges. This innovative text combines theoretical insights with practical applications, featuring case analyses to illustrate key concepts. Each chapter is structured with clear objectives, a relevant case study, a practitioner perspective, and exercises to reinforce learning. Additionally, it offers online resources for instructors, making it a comprehensive guide for understanding and implementing crisis communication strategies.

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Lingua: Inglese

Pubblicato: 2010

(In brossura)