Adland: Searching for the Meaning of Life on a Branded Planet

Autori

• James P. Othmer

Parametri

Pagine

336pagine

Tempo di lettura

12ore

• Autobiografie e memorie
• Biografie e pensieri
• Commercio e vendita
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

The narrative offers a humorous yet insightful exploration of the advertising industry through the eyes of a seasoned ad executive. It chronicles the rise and fall of modern advertising, revealing the transformation within its creative hubs. While detailing extravagant shoots and the challenges faced by agencies, the book also reflects on the impact of advertising on contemporary life, suggesting that we navigate existence in brief moments. Combining wit and depth, it serves as both an entertaining journey through Adland and a commentary on life in the information age.

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Lingua: Inglese

Pubblicato: 2010

(In brossura)