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Focusing on the characteristics and behaviors of Generation Y, this book examines their influence on consumer and labor markets in a post-modern society. It highlights how this generation, shaped by a branded culture and abundant choices, impacts consumption patterns and transforms workplace dynamics. By exploring their values and relationships with other generations, the text provides insights into creating effective organizations that resonate with the unique preferences of Generation Y.
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Generation Y in Consumer and Labour Markets, Anders Parment
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- 2011
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