Media, Organizations and Identity

Autori

• Lilie Chouliaraki

Parametri

Pagine

228pagine

Tempo di lettura

8ore

• Economia e affari

Maggiori informazioni sul libro

Exploring the intricate connections between media and corporate identity, this volume delves into three key dimensions: the media as a business entity, the role of media within business operations, and the portrayal of business in media narratives. It offers fresh insights into how these relationships shape organizational reputation and influence public perception, highlighting the pivotal role of press and television in the corporate landscape.

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Lingua: Inglese

Pubblicato: 2009

(In brossura)