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Focusing on the principles of marketing, this book explores their application within the contemporary airline industry. The seventh edition has been extensively updated to reflect recent changes and challenges faced by airlines. Its straightforward and accessible writing style makes complex concepts easy to understand, catering to both industry professionals and students. The text combines theoretical insights with practical examples, ensuring readers grasp the dynamic nature of airline marketing and management.
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Airline Marketing and Management, Stephen Shaw
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- Pubblicato
- 2011
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