From Soapbox to Soundbite

Party Political Campaigning in Britain since 1945

Autori

• M. Rosenbaum

Parametri

• 328 pagine
• 12 ore di lettura

• Scienze politiche & Politica

Maggiori informazioni sul libro

The book offers a detailed examination of the evolution of electioneering in Britain since 1945, highlighting the sophistication and professionalism that have emerged in political campaign techniques. It presents a thematic analysis of various elements of election strategies, including agenda setting and negative campaigning. Drawing on interviews with key participants and extensive research in party archives, it provides a comprehensive and engaging overview of the dramatic transformation in the political landscape.

Lingua: Inglese

Pubblicato: 1997

(In brossura)