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Orality

The Power of the Spoken Word

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Focusing on the significance of oral communication, this book examines its spontaneity and unique impact compared to textual and visual forms. It highlights how cultural expectations and personal creativity can influence public discourse, potentially leading to revolutionary ideas or soothing expressions. By offering a cross-cultural perspective, it challenges the prevailing emphasis on literacy and written communication, underscoring the vital role of orality in shaping ideological processes.

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Orality, Graham Furniss

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2004
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