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Exploring the intersection of beauty and marketing, this essay examines how aesthetic appeal has been leveraged as a powerful advertising strategy over the years. It delves into the implications of beauty in both offline and online marketing contexts, providing insights from European business management perspectives. The analysis highlights the effectiveness of beauty as a tool to influence consumer behavior and enhance brand image, making it a crucial element in contemporary marketing practices.
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Advertising in Europe: Advertising as Communication / The World of Advertising, Silke Tischendorf
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- 2013
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