Revenue Management in Manufacturing

State of the Art, Application and Profit Impact in the Process Industry

Autori

• Danilo Zatta

Parametri

Pagine

152pagine

Tempo di lettura

6ore

• Economia e affari
• Matematica

Maggiori informazioni sul libro

The book explores the often-overlooked application of revenue management within the manufacturing sector, highlighting its potential for profitability and corporate success. It argues that manufacturing meets the necessary conditions for implementing revenue management strategies. Additionally, the author provides a summary of empirical studies showcasing current practices in Europe and North America, illustrating the significant profit opportunities available in this field.

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Lingua: Inglese

Pubblicato: 2016

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