The experiential approach of consumption of products and services

A marketing perspective

Autori

• Christoph Schmidt

Parametri

• Economia e affari

Maggiori informazioni sul libro

Focusing on the experiential approach to consumption, this essay evaluates how products and services create need- or want-satisfying experiences within the framework of experiential marketing. It explores whether all products inherently offer services that enhance consumer experiences, providing insights into the interplay between marketing strategies and consumer behavior. The analysis is rooted in business economics, emphasizing the significance of experiential marketing in contemporary markets.

Lingua: Inglese

Pubblicato: 2016

(In brossura)